by Chris Oryschak, Product Manager
Onboarding users is the first step towards building a strong relationship with them. A successful login flow welcomes people into your app, quickly verifies their identity, and then seamlessly inserts them into a great app experience. This is your chance to turn a casual, anonymous app user into a loyal, authenticated customer - and Digits helps you do it right with simple phone number verification that eliminates the pain of passwords.
Your login funnel is one of your app’s most important conversion paths. Now, we’ve made it easy to track the performance of this funnel in real-time. Just upgrade to the latest Digits SDK and enable Answers to get insight into how people move through each stage of your onboarding flow, segmented by country!
*See your funnel here if you already have Digits and Answers.
Full funnel visibility so you can reduce drop-offs
You trust Digits to take care of user onboarding. We take this responsibility seriously, which is why we’re giving you total visibility into the performance of your login funnel. Moving forward, you’ll get a real-time view into how many people begin the onboarding process, how many finish it, and where people fall out.
Specifically, we’ll show you conversion rates for four key stages:
Login start - The number of users who begin the onboarding flow
Phone number submit - The number of users who enter a phone number
Phone number accepted - The number of users who enter a valid phone number
Login success - The number of users who complete authentication
This new level of granularity will show you the biggest drop-off points in your funnel so you can take action to fix them. For example, let’s say you see that a large number of people are bouncing out after step one (i.e., they are prompted to enter their phone number, but fail to do so). This could be happening because users are unsure of the value they get by entering their phone number. One idea to offset this hesitation is to tweak the messaging on your app screen so it’s clear why your app is asking for their phone number and outline the main benefit of doing so.
Or, if you see a high drop-off between steps three and four, it may be because users didn’t receive the SMS confirmation code. If this is the case, one possible solution is to add a quick line of code into your app that will allow Digits to automatically extract the confirmation code so users don’t have to worry about it.
A great way to measure your global growth
Even though North America is fairly saturated with smartphones, smartphone users are expected to grow rapidly in developing countries like India and China. In fact, India has the fastest growing smartphone market on the planet. Similarly by 2018, China will be home to a quarter of the world’s smartphone users.
As you expand to lucrative international markets, Digits’ login funnel will give you full transparency into your end-to-end onboarding success rates in different countries! This breakdown by geographic location can help you answer questions like, “How is my login success rate different in India vs. the United States? How do my funnel drop-off points vary by country?” and “What are hot new pockets of users?”
These country-level trends can help you identify new opportunities. For instance, if your onboarding success rate is especially high in a particular country, that could be a good signal that it’s worth investing in more localized content to better engage that market.
No code changes needed
The best part about this new feature is that you can get total transparency into your login flow and see country-specific conversion rates, without making any code changes. Yes, you read that correctly - there’s no need to instrument callbacks or set up any backend events! As long as you’re using the latest Digits SDK and have Answers enabled, all of this rich onboarding data will appear automatically in your Answers dashboard.
Onboard users with confidence
Your app’s onboarding process can make or break your relationship with users. A long login flow will lead to churn, while a smooth sign-in process will build a deeper connection between your user and your app. That’s why we’re giving you full visibility into your login funnel.
We want to help you track onboarding success, reduce bounce rates, and grow globally. We’re rooting for you!
Don't have Digits yet? Get it here.